Media Report
January 01, 2025 - January 31, 2025
Magic Summary
about 1 year ago
Strong growth across platforms with 11% increase in overall engagement
↑ Positive PeriodSubscriber growth accelerated this period, driven by strong performance of tutorial content.
Carousel posts continue to outperform single images with 2.5x more engagement on average.
Video views surged thanks to one piece of content entering the recommended feed algorithm.
Consistent upload schedule paying off. Watch time per session is above average for your niche.
Story interactions are strong. Reels adoption is still growing and showing early promise.
Highest growth rate among all platforms. Short-form content resonating well with target audience.
Tutorial and how-to content consistently drives the highest engagement across all platforms, with step-by-step formats receiving 40% more saves.
Generic promotional posts without storytelling elements underperform significantly. Consider weaving product mentions into narrative content.
Double down on tutorial content — it consistently outperforms all other formats across every platform.
Establish a fixed posting schedule and communicate it to your audience to build anticipation.
Repurpose top-performing YouTube content into TikTok and Instagram Reels to maximize reach.
Explore YouTube Shorts as an additional discovery channel for your tutorial content.
YouTube
ConnectedTop 3 of the Period
Lowest Performing 3
This is exactly what I needed to hear today. Your content always delivers value! Keep it up, you're genuinely one of the best creators in this space.
Top 3 of the Period
Lowest Performing 3
Been following you since 2022 and the growth has been insane. So proud of how far you've come! This video is proof that consistency pays off.
TikTok
ConnectedTop 3 of the Period
Lowest Performing 3
I implemented your tips from last week and already seeing results. Thank you for making this kind of content accessible to everyone!
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